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99% Perspiration

Advice from today's creative and artistic professionals – FOR tomorrow's. 99% Perspiration is a weekly podcast bringing you interviews and advice from a range of people working in the creative/artistic world. Thomas Edison wrote that genius is 1% inspiration, but 99% perspiration. We want to give you the confidence and the know-how to turn your creative calling into a career. If you're interested in radio, TV, film, literature, fine art, social media, content marketing, advertising, web design, graphic design, theatre, acting, directing, production... 99% Perspiration is the podcast for you. Our website is 99podcast.com & our Twitter is @99Podcast Produced by @JaySykesMedia
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Nov 30, 2015

Episode 23 of 99% Perspiration

Both our guests on this week's episode studied creative degrees at university, before pursuing creative careers with media companies based in London.

Alicia Myers is currently the Insight Executive for BBC Worldwide.  Alicia's role involves leading a research team in a creative way; turning figures and facts into stories, to help BBC Worldwide sell their programmes worldwide.

But when we chatted a few weeks ago, she was about to enter her final week in the same role at Time Inc. UK, the magazine publisher behind InStyle, NME, Wallpaper, What's On TV, and a handful of other well-loved magazines.

Alicia shares with us how she finds creativity, how to develop a thick skin, and why PR and research roles can be ideal if you love storytelling.

Ganesh Rao is an Output Producer with Sky News, having recently joined their team in early October.  With a solid passion in hard news journalism, Ganesh moved from Suddan, India to study journalism in the UK, and didn't stop until he found a place in the industry.

You can hear from Ganesh about how industry experience helped him on the way, and what made the young graduate stand out at the interview with Sky News.

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About 99% Perspiration:

This weekly podcast brings you interviews & advice advice from today's creative and artistic professionals - FOR tomorrow's. We're here to help you gain the inspiration, the confidence and the know-how to turn your creative calling into a career.

If you're interested in radio, presenting, producing, promoting, music, bands, artists, networking, marketing, content, TV, film, PR, social media, writing, acting, directing, production, website, graphic design, advertising, theatre, literature.......  Then this is the podcast for you!

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